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WRITING
Writing is something that nearly everyone can do.
Effective writing that describes a product or service is a skill, developed over years.
Here are a few examples of some of the effective online writing I have done.
The information I was given:
live people, no automated phones
New York State licensed reps
reps here and can visit homes/offices
evening appointments only
personal assistance on claims
The copy I created:
Our entire customer service staff is New York State licensed.
We offer custom designed policies for Auto, Home, Business, Life and
Bonds.
Your phone calls will always be answered and serviced by a live, real person, no frustrating automated phone systems.
Our licensed agents are available to personally visit you in your home or
place of business.
Conveniently located in Kenmore on Delaware Avenue, next to Premier Liquor.
Our experienced staff will personally assist you with all claim
matters.
Evening hours available by appointment.
Another example:
The information I was given to describe a new style of a pair of boots:
same type as Royal
taller, up to 20 inches
sheep skin lined for warmth
custom orders only
stitched leather or Vibram
regular leather, colour choices
The actual copy advertising the new style on the web site for a European boot maker!:
Adirondack
Fully sheep skin lined, this is a taller version of our new Royal Boot!
Pull on style with extra height ... up to 20"!
Wear it cuffed down or turn it up for great looks and more protection from the cold!
This is a real winter warmer!
For cool weather, the Adirondack's combination of chunky commando sole and storm welt looks great!
Make it to your liking!
Mix and match leathers and colours.
Vibram or Leather sole available.
Available in our full choice of leathers and colours.
Each Adirondack boot is fully lined in cream colour sheep skin for great looks and real warmth!
Available in leg lengths of 16 to 20 inches and only as a full custom fit.
Looks easy?
If you think so, try it
... then repeat it ... and repeat it ... and repeat it again!
The 'trick' is to write effective, convincing, compelling advertising copy
on a consistant basis without repeating yourself!
Writing is one of the services I offer both as a stand alone service or as a part of your web site design!
I believe the best way to introduce you to my
quality services is to have you check some of my work first!
Please click on any link below!
Petrella Insurance Agency PremierBooksWNY FabuFleece
Boots for Guys Just Boots Bottes-Cuissardes
The Wingtalker
Impress Photo Gifts
Pekin Fire Company
E-mail me for more
information!
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